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Why Public Relations? At a Glance Services Philosophy Publications

Why Public Relations?

Why public relations? Failing to successfully hold one’s ground on the market of public opinion will make it difficult to be successful on one’s own markets in the long-term.

All marketing efforts are short-lived or in vain if the public and relevant target groups lack trust in a company, its business practices, its products or its services.

Trust can only come about if a company’s activities and the contents of what it communicates correspond, thus allowing for an overall positive perception.

Public relations are a fundamental task for each organisation’s management – public relations hail from the top.

And in the process, one aspect should never be overlooked:


Heinrich G. Neudhar, PhD, MA
Founder and Owner of PR-CONSULT : Büro für Öffentlichkeitsarbeit